TAG | Nuance to buy SNAPin and transform customer service via cellphones |
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| by Stuart Corner | |
| Wednesday, 20 August 2008 | |
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Page 2 of 2 SNAPin was founded in 2003 and in February 2008 Vodafone announced plans to implement the technology, but gave no indication of which countries it would be rolled out in. According to Nuance, "SNAPin has successfully completed numerous commercial deployments and pilots with leading mobile operators and through partners including, EDS, IBM, KPN, Microsoft, Nokia, Orange UK, Symbian, T-Mobile USA and Vodafone Group. They have in place long term contracts representing more than 250 million subscribers worldwide.""The integration of Nuance's mobile solutions and enterprise speech solutions allows Nuance to sharply reduce the costs of customer care and improve the quality of customer experience for mobile operators and large enterprises," said Steve Chambers, president of the mobile and consumer services division at Nuance. "Leveraging the proliferation of mobile devices worldwide, Nuance's solutions, combined with powerful technology from SNAPin, enable Nuance to deliver the economies of Web-based self-service to the growing expanse of mobile consumers." The SNAPin software also enables mobile operators to deliver revenue-generating content to cellphones, delivering "interactive offers and promotions in a relevant, context sensitive way based on how the handset is being used in order to help mobile operators boost usage levels, increase revenue and enhance loyalty."
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