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Internode revamps for changing broadband market E-mail
by Stuart Corner   
Monday, 18 August 2008
In anticipation that demand for basic broadband services will plateau in the next 18 months, Internode has made significant changes to its management structure, promoting general manager Pat Tapper to the position of CEO and creating a Content Services Group to oversee the design and delivery of a range of higher-level services such as video over broadband.

Internode founder, Simon Hackett, will continue to lead the company as managing director. Financial controller, Sean Habgood, will take on the new position of chief financial officer and Internode also plans to recruit a chief information officer. Hackett said that his own role would "continue to be setting and maintaining our strategic direction through working with Pat Tapper as CEO and managing our relationships with external parties including the Government, the ACCC and our partners in Terria."

The company said that, with the booming broadband market expected to plateau during the next 18 months, it was "preparing to change gears with the delivery of a range of new revenue-generating services." It cites as early examples of such services its launch of naked ADSL2+, Internode Business Connect private IP networks, the NodePhone VoIP service and managed data centre facilities.

Tapper, who joined the company in 1998, said: ."We are broadening our management skill set to manage the transition to delivering a range of value-added broadband services. The broadband access market, which has driven our growth to date, is just the first stage in the development of Australia's online economy. Internode plans to differentiate itself as an innovative supplier of broadband services that meet the personal and business needs of customers nationally."
Internode claims to be the largest independently-owned broadband services company in Australia. It has more than trebled in size during the past three years and now has more than 300 employees and 140,000 broadband customers, most of whom are outside its home state of South Australia.

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