Beer Goggles proven to work by British psychologists

by William Atkins

Saturday, 16 August 2008

Page 2 of 3 They researchers found that: “Attractiveness ratings were higher in the alcohol compared to the placebo group… but there was no evidence that this differed between males and females or was selective for opposite-sex faces.” Therefore, other people really do look more attractive to us if we have been drinking, and it doesn’t matter if they are male or female. A drunken person thinks everyone looks more attractive than when that person is sober. British experimental psychologist Marcus R. Munafò, an author of the study, stated, that the male and female college students who drank the alcoholic beverages found the faces in the photographs, whether they were male or female, more attractive. In fact, he stated that these subjects found the faces more attractive by “… roughly [a] 10 percent increase in ratings of attractiveness.” [Fox News: “Study: Alcohol does make other people more attractive”] Thus, the researchers contend that even though only heterosexual (“straight”) persons were used in the study, homosexual ("gay") persons should also view people of the same-sex or opposite sex as more attractive when they are drunk as opposed when they are sober. In addition, when the volunteers were asked to rate their mood at the time of the experiment, the researchers found no difference in the mood of the alcoholic group and the non-alcoholic group. Munafo added, “… there were no differences on those measures in the alcohol group compared to the no-alcohol group…. This suggests that the effect we observed wasn't due to a general change in mood." [Fox News] They stated in their abstract, “We did not observe marked effects of alcohol on self-reported measures of mood, suggesting that the effects on ratings of attractiveness were not due simply to global hedonic effects or reporting biases.” The conclusions found within the study follow on page three, along with YouTube videos explaining the "Beer Goggle" effect. << First page <   1 2 3 Next page > Last page - Post your comment >>

 

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