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Fuzzy Logic “Sanity” launches music rental service in Australia – 17 months late!
Fuzzy Logic “Sanity” launches music rental service in Australia – 17 months late! | “Sanity” launches music rental service in Australia – 17 months late! |
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| by Alex Zaharov-Reutt | |
| Friday, 15 August 2008 | |
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Page 3 of 3 Compatible players include those from Samsung, Creative, SanDisk and others. A “full list of compatible devices” is supposed to be available on the LOADIT website, but after looking around the site, I couldn’t find any such list!Featured Whitepaper
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Sanity have also launched a “LOADIT Kiosk retail network” deployed in conjunction with FUJIFILM over the past 18 months. Both companies have “recently entered a three-year agreement to supply and support music kiosk solutions into retail environments.” FUJIFILM are “Australia’s leading supplier of digital photo kiosks with nearly 6,000 digital photo centres installed in more than 750 stores”, so it looks like they’ve branched out into music distribution, as well. Dave Marshall, FUJIFILM’S Australasian Managing Director, said, “Our retail experience in managing electronic networks that deliver digital content via kiosks made Sanity a natural business partner. We are excited to be working with Sanity LOADIT to support the new integrated digital music solutions for our retail partners.” Given the availability of DRM-free music now on sale, the service still holds the ace up its sleeve of letting consumers download up to 300 tracks per month, every month, for a set fee, much like a mobile phone cap, a concept it promotes on its site. It’s just a shame it has arrived 17 months late, in a world where incompatible Apple iPods still rule supreme. Seeing as music subscription services haven’t made much of a dent in iTunes’ popularity in the US and around the world, seeing just how sweet the Sanity deal is to the ears of its customers in Australia will be a tune worth hearing, but I can’t help feeling it’s almost too little, too late. |
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