TAG | FINALLY: Movies come to iTunes in Australia and NZ! |
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| by Alex Zaharov-Reutt | |
| Thursday, 14 August 2008 | |
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Page 1 of 3   
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Well, less than two months later, they finally have, giving iPhone, iPod Touch, iPod 5G/classic/nano, Apple TV, Mac and Windows iTunes users a wealth of video content at relatively reasonable prices which we’ll look at in more detail on page 3, although movie purchases start at AU/NZ $9.99, while movie rentals start at AU $3.99 and NZ $4.99. The movies on offer are from the major film studios and include “20th Century Fox, The Walt Disney Studios, Paramount Pictures, Warner Bros. Entertainment, Metro-Goldwyn-Mayer Studios Inc. (MGM), Sony Pictures Television International and Lionsgate”, both “down under” and in the “land of the long white cloud”, or Australia and NZ. Of course, the big question that needs answering is just how many movies are on offer, especially given that the initial selection of TV shows just wasn’t that impressive – at least in my mind. Well, Apple has managed to get more than 700 titles “for rent or purchase” ready for the launch of movies on the iTunes store, and (as in the US) promise “new release titles available for purchase on the same day as their DVD release”, so it’s clear that this 700-strong library will quickly grow in size to thousands, and larger. Titles that Apple tout as being available soon include: “National Treasure 2,” “Jumper,” “27 Dresses,” “Cloverfield,” "Vantage Point" and “Pirates of the Caribbean: At World’s End.” Eddy Cue, Apple’s vice president of Internet Services said that: “Movie fans in Australia and New Zealand can choose from a great selection of over 700 films for purchase and rent on the iTunes Store. iTunes provides an incredibly easy and fun way for people to discover and enjoy movies, and has quickly become the world’s most popular online movie store with customers renting and purchasing over 50,000 movies every day.” So, how much will the movies cost to buy and rent, what is the additional price for HD movies (and more details on the Apple TV HD "catch"), and what’s the enhanced rental mechanism that’s definitely better than what Apple originally offered movie renters in the US? Please read on to page 2. |
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