TAG | BigPond challenges iTunes with MP3 downloads! |
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| by Alex Zaharov-Reutt | |
| Wednesday, 13 August 2008 | |
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Page 2 of 3 BigPond says that it now offers music from the following labels: “Sony BMG, Universal Music, Warner Music and EMI, as well as leading Australian independent record labels and distributors including MGM, Inertia, Liberation, IODA, and AmpHead.” Featured Whitepaper
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BigPond also says that its “new service will appeal to the seven out of ten Australians who – according to the inaugural BigPond Australian Music Consumption Survey which was released today – don't purchase music online because they are confused by the complex combination of devices, platforms and systems needed to make it work.” BigPond’s survey was conducted by a company called “PureProfile” from 18-23 July 2008, with a sample size of “1000 respondents across all states and territories, weighted accordingly to the population in each state.” The inaugural BigPond Australian Music Consumption Survey found: • 70% of Australians don’t purchase music online because they find the number of devices, platforms and systems confusing • Only 25% of Australians (and 20% of all retirees) currently purchase music online • The three primary reasons people purchase music online are the convenience (33%), flexibility to select purchase a single track or the entire album (31%), and variety of music on offer (17%) • More than 80% of Australians who have an MP3 player agreed that they would benefit from an Australian online MP3 store The survey also showed state-based variation in the consumption of online music: • Western Australia had the highest proportion (57%) of residents preferring online music. • The Northern Territory had the lowest proportion (16.5%) of residents preferring online music. • The Australian Capital Territory had the highest proportion of residents who had occasionally or regularly purchased music online (85%) • Tasmanians are the least likely to purchase music online, with 55% stating they have never purchased music online. Please read on to page 3 for comments from the heads of various record labels in Australia. |
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