AdOn Network, a leader in providing innovative advertising solutions for advertisers and publishers, is an early adopter who is beginning to realise the benefits of the Sybase Analytic Appliance. “The Sybase Analytic Appliance delivers the comprehensive and pre-configured solution that we have been looking for to both manage and analyse our growing volume of data,” said Bhaskar Ballapragada, Chief Technology Officer of AdOn Network. “We believe it to be very cost-effective, both in terms of initial investment and ongoing maintenance, and value the fact that it
combines market-leading solutions from industry leaders to ensure scalability and continued investment return for the future.”

Ranked 72nd in Entrepreneur Magazine’s “Hot 500” list of America’s fastest growing businesses, AdOn Network enables thousands of clients to create and manage their own ad campaigns using contextual, behavioural and geo-targeting approaches to reach their customers. As its client portfolio grew, the company turned to the Sybase Analytic Appliance to analyse substantial amounts of Web traffic data from multiple forms of online advertising. By leveraging the appliance, the company will be able to provide its broad portfolio of online advertising solutions to their clients in a more efficient and effective manner. As a result, AdOn Network will enable their publishers to maximize their ad revenue and their advertisers to distribute timely, targeted and effective promotions. In addition, the company will realise fast time-to-value, reducing development time from eight months to just two weeks.

“AdOn Network is a wonderful illustration of why the market for appliances has reached new heights, particularly for companies whose business is contingent upon delivering quality and timely data and analysis to serve its customers,” said David Jacobson, senior director of marketing for Sybase. “With exploding data volumes hindering the performance of the average data warehouse, companies are turning to the Sybase Analytic Appliance to alleviate analytics workloads in a cost-effective manner that is also easy to deploy and maintain.”

Sybase Analytic Appliance on IBM Power Systems has all the benefits of a custom-built enterprise data warehouse (EDW), but is easy, fast and affordable—up to one third of the price of other leading solutions. The appliance provides fast time-to-value by providing a unified appliance console, pre-configured hardware, software and storage in one compact and power-efficient unit, with single vendor support. Further, Sybase Analytic Appliance requires lower initial and ongoing investment because, unlike its traditional row-based and parallel-computing counterparts, stored data in column-based Sybase IQ is compressed by up to 70 per cent of its input size, creating the most optimal and elegant appliance solution in the marketplace today. Finally, Sybase Analytic Appliance does not require labour-intensive index tuning, reducing overall maintenance costs, and its point-and-click console simplifies appliance administration and monitoring.


Key features of the Sybase Analytic Appliance include:  

•    Powerful Analytics Server:  Sybase IQ is the industry’s leading column-based database, used by more than 1,400 customers worldwide. Sybase IQ requires no special tuning or indexing to deliver query results that are 10 to 100 times faster than traditional row-oriented relational databases.
•    Fast Data-Loading for Timelier Analysis: ETL is fully integrated into the system, enabling new data to be rapidly loaded into Sybase Analytic Appliance and ensuring that analyses and queries employ fresh, current data.
•    Leading Data Modeling Tool: The appliance offers fast time-to-value by reading the source data warehouse schemas and automatically generating the target appliance schema. Optional data models for the financial, healthcare, banking, insurance and telecommunications industries are also available.
•    Superior Server and Storage Technology: Based on IBM Power Systems technology and POWER6TM, customers can benefit from off-the-shelf components to add capacity easily. The appliance also offers a high-availability architecture with redundant hot-swap components and Level 5 RAID for resilient data protection.
•    Top Business Intelligence Software: A 10-user license of MicroStrategy® business intelligence software for reporting, analysis and monitoring is included, allowing users with even basic skills to create a broad range of reports simply.
•    Unified Appliance Console: The integrated console includes DBA and system management tools and provides easy-to-use GUIs for permissions, monitoring, diagnostics, trouble-shooting and other administrative functions. For companies that require zero-administration, remote management services are also available.
•    Fast Backup and Restore: Sybase Analytic Appliance provides high-speed backup and restore for system reliability.

Availability and support
Sybase Analytic Appliance is available today in three models—Series 100, Series 200 and Series 300—depending on customer requirements. Cost for the Sybase Analytic Appliance averages US$27K per terabyte.

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