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Technology Lifestyle Blu-ray blues: sales are sluggish but PS3 will help
Technology Lifestyle Blu-ray blues: sales are sluggish but PS3 will help | Blu-ray blues: sales are sluggish but PS3 will help |
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| by Stuart Corner | |
| Monday, 04 August 2008 | |
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ABI Research principal analyst, Steve Wilson, said that much of the lukewarm response could be attributed to consumers' perceptions about the value proposition that Blu-ray delivers. "Consumers were happy to embrace standard DVD when that format arrived because the improvement in quality over VHS videotapes was dramatic. Standard DVD didn't require the purchase of a new TV either. In contrast, while half of the respondents to our survey rated Blu-ray's quality as 'much better' than standard DVD, another 40 percent termed it only 'somewhat better,' and most are very satisfied with the performance of their current DVD players." ABI says its survey also identified high Blu-ray player prices and the need for an accompanying high-definition television as being significant barriers to wider adoption. "We expect that player prices will remain above $US300 for tier one models for the remainder of this year," said Wilson. "Look for disc bundling to become the buyers' incentive." ABI did identify one bright spot: "Sony's Blu-ray-enabled PlayStation 3 game console is rapidly becoming a favourite for hard-core gamers and so the installed base of sockets for Blu-ray discs continues to climb." Said Wilson: "PS3 console shipments will go a long way to help bring down manufacturing costs and drive down Blu-ray player prices [and] "while you might think gamers purchase fewer movie discs that others, we didn't see any significant evidence of that in our results."
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