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Information Technology News Microsoft left with Apple and BlackBerry pie on face as it misses own Windows Mobile sales targets
Information Technology News Microsoft left with Apple and BlackBerry pie on face as it misses own Windows Mobile sales targets | Microsoft left with Apple and BlackBerry pie on face as it misses own Windows Mobile sales targets |
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| by Davey Winder | |
| Monday, 04 August 2008 | |
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Page 1 of 2   
"Fifty percent growth is the minimum" were the words that came out of the mouth of Eddie Wu, Managing Director of OEM Embedded Devices for Microsoft Asia. Featured Whitepaper
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Well, Reuters were reporting earlier in the year that Microsoft were confident of 20 million sales by the end of the fiscal year. Unfortunately, the reality is a little different: 2 million shy of 20 million actually. OK, so 18 million licenses sold in 2008 is not bad going, but it is considerably short of that 20 million sales projection. And that is not good news for Microsoft. No surprise then, according to Washington Post reporters, that it is already playing the blame game. "The company blamed delayed launches from handset makers for the missed target" WP says, adding that analysts suggest delays in shipping the Sony Ericsson Xperia handset could have dented the figures badly. Microsoft was expecting the first SE Windows Mobile handset to ship in Q1, and it didn't. Of course, the really clever money is looking beyond Sony Ericsson and focusing sharply on Apple instead. Surely the launch of the iPhone 3G must have made more than a little impact upon the potential sales of Windows Mobile phones? Has Microsoft been the victim of an Apple and BlackBerry pie in the face? Find out on page 2... CONTINUES |
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