TAG | Virgin pops iPhone cherry with massive 5GB bang! |
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| by Alex Zaharov-Reutt | |
| Friday, 01 August 2008 | |
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Page 4 of 4 In an article at the Sydney Morning Herald, Virgin Mobile’s CEO Peter Bithos is quoted as saying: "We heard pretty loud and clear from customers that they want data. One gigabyte per month is fair but it's not generous. We want customers who scoff at one gigabyte to have the option to get more." "It's odd that wireless broadband pricing seems to be different to mobile data pricing and so we're shooting to rectify that. "I think as customers become more savvy they will start to realise that data over a network is just data over a network, regardless of the device used." So... it's very nice to see Virgin Mobile come out with data plans that consumers had expected someone like Vodafone would have been first to market with, and outdo everyone on data, including its parent company, Optus Mobile. It certainly bodes well for future iPhone competition - with even Optus Mobile increasing the data cap on its $129 "yes timeless" cap from 2GB to 3GB already, something I only discovered in researching this story! This must have happened only in the last week or so, and I've asked Optus for the timing as to when it did happen out of curiosity, and am waiting for a return phone call for confirmation. Still, Virgin Mobile's 5GB iPhone plan, Telstra's cheaper data prices on some plans, Optus' moves to go from 2GB to 3GB on the "yes timeless $129 cap", 3 Mobile's 7GB move and X-Series enhancements (following the original stunning introduction of the X-Series plans) and Vodafone's move late last year to deliver 5GB for $39 and more is all solid proof that Australia's Mobile Data Revolution is well under way and, for now, competitively unstoppable!
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