iPhone users can view detailed operational reports, business charts and graphs, and user-friendly dashboards featuring key performance indicators (KPIs). With the iPhone touchscreen interface, users can interact with MicroStrategy reports and dashboards by intuitively sorting, pivoting, filtering, and drilling for greater insights. Additionally, iPhone users can scroll through report content and magnify specific areas of a report or dashboard. MicroStrategy reports and dashboards do not need to be reformatted for viewing on the iPhone, giving users easy access to the same important information that they see on their desktop computers.

All 5 Styles of Business Intelligence supported by MicroStrategy are now available on the iPhone, including Scorecards and Dashboards, Enterprise Reporting, OLAP Analysis, Advanced and Predictive Analysis, and Alerts and Proactive Notification.  MicroStrategy’s robust security model and advanced user personalization ensures that users only see the information that is relevant to their security level.   

- A pharmaceutical salesperson can review the latest market share reports, prescription sales, and inventory data to prepare for sales calls. 

- A manufacturing manager can review production capacity trends and inventory metrics while visiting a supplier to ensure raw materials are shipped on time.

- A CFO can monitor the organization’s key financial metrics and make business-critical decisions that impact the company’s bottom line while out of the country.

- A retail buyer can view product dashboards to determine what is selling and not selling in specific stores to support purchasing and inventory reallocation discussions with store managers.
 
- A marketing VP from an online retailer can evaluate the latest ad campaign results while meeting with the advertising agency to determine future expenditures.

“Many of our customers have thousands of people across their organizations that rely on MicroStrategy reports and dashboards to provide timely business information,” said Sanju Bansal, MicroStrategy COO.  “We are delighted to offer interactive reporting and analytics on the iPhone to help enhance the productivity of our mobile BI users.”  

To see MicroStrategy’s BI application on the iPhone, visit http://www.microstrategy.com/iPhoneDemo.