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VIRTUALISATION Telstra claims Australian first with 3D TV
VIRTUALISATION Telstra claims Australian first with 3D TV | Telstra claims Australian first with 3D TV |
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| by Alex Zaharov-Reutt | |
| Wednesday, 30 July 2008 | |
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UPDATE: Answers to questions posed at the end of this story can be found in my follow-up story "Telstra’s 3D TV – more questions answered". The original story continues: The demonstration took place at Telstra’s new Executive Briefing Centre (EBC) in Melbourne, and was opened by Telstra CEO, Sol Trujillo. Telstra says it’s an “Australian first”, giving viewers the ability to “engage with powerful 3D content without having to wear polarising glasses”. A range of 3D TV video clips is being played on what looks like a regular plasma TV, but is of course one of the new 3D-equipped models, including “purpose-built advertising, product information and brand messages for Telstra to demonstrate the power of this technology to the market”. Another star of the 3D TV content is CEO Sol Trujillo, who is “prominently featured” explaining Telstra’s “Next Dimension Working” initiative for its enterprise and government customers. Telstra’s Enterprise and Government Executive Director of Convergent Sales, Paul Geason said: “Following on from Telstra’s recent success with Australia’s first live interactive hologram, we partnered with Prime Digital Media (PDM) to deliver another first in 3D interactive content. The commercial use of 3D technology and 3D content to create attention-grabbing digital signage has great potential for Telstra’s enterprise and government customers. The technology lends itself to incredible new customer experiences.” Geason continued: “Imagine the application of this technology to a traditional and crowded media space to create a new direct communication channel for organisations to engage and inform their customers about new products.”  3D TV installed at Telstra's Executive Briefing Centre - Melbourne Australia So, what does PDM have to say about its 3DTV achievement? Please read on to page 2. |
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