Telstra claims Australian first with 3D TV

by Alex Zaharov-Reutt

Wednesday, 30 July 2008

Page 2 of 3 Telstra didn’t do it all on its own, however: it had help from Prime Digital Media (PDM), which Telstra says is its “Retail Media Solutions” partner. They created a range of “purpose-built product and brand messages to demonstrate the power of this technology to Telstra’s enterprise and government customers.” PDM says that “the flat-panel plasma display demonstrates a coming together of Telstra's cutting-edge mediacomms and network capabilities, as well as PDM’s advanced 3D content production capabilities.” Julie Frikken, PDM’s Creative Director said that: “We are excited to be a part of Telstra's world-class Executive Business Centre in Melbourne. The centre is the perfect launch pad for yet another Australian first - 3D TV.” Frikken continued: “What looks like a regular plasma TV at first glance surprises and engages customers with content that reaches out and invites customers to look again. 3D TV will fundamentally change the rules and scope for communicating messages to the marketplace.” “This media platform certainly feels like it takes us into the Next Dimension. At PDM we are specialists in world-class out-of-home digital content production and 3D TV allows us to push conventional boundaries and capture an audience with simple yet effective brand messages,” Ms Frikken added. Telstra's General Manager, Innovation Marketing, Leonie Valentine explains the concept behind the inclusion of 3D TV in the Executive Briefing Centre: "The EBC was designed around Telstra's brand and the Next IP" network to put the power of what we call Next Dimension Working" in the hands of our customers. The inclusion of PDM's 3D content really does take us into the next dimension." The Melbourne EBC is part of a national customer demonstration capability established by Telstra to allow its Enterprise and Government customers to truly experience the benefits and value of Telstra's integrated solutions and products through briefings and hands-on demonstrations. So, will Telstra on-sell this technology to other businesses? What about using it with Foxtel? I've asked the questions, but don't have the answers as yet. Please read on to page 3 to see what else I want to know, and when I expect to have the answers I seek! << First page <   1 2 3 Next page > Last page - Post your comment >>

 

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