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Fuzzy Logic
Google to gobble up Digg for $200m big ones?
Fuzzy Logic
Google to gobble up Digg for $200m big ones? | Google to gobble up Digg for $200m big ones? |
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| by Alex Zaharov-Reutt | |
| Wednesday, 23 July 2008 | |
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Page 1 of 3 Getting your site “Dugg”, or listed on the Digg front page, is a guarantee of a tsunami of traffic to your site, and if your web host isn’t up to it, a guarantee that your site could well go down. So far, Digg has made much of its money from a three year advertising deal with Microsoft, but it also hosts all manner of banner ads like any other modern site on the Internet, and there has always been a question over whether someone would want to acquire Digg. Why? Because it has tons of loyal visitors, and as happened with Flickr and numerous other “web 2.0 or social media” sites online, bigger companies are keen to see some of that action happening under their own banners, with Microsoft being at least one previous potential suitor, he Now comes the news from TechCrunch that the on-again, off-again negotiations between Google and Digg are back on, even though TechCrunch notes that Digg’s CEO previously “vigourously denied” any negotiations were taking place. TechCrunch says that “final negotiations” are on, with “major points” agreed on, but any deal is at least “a couple of weeks away” and “could still fall apart” with Microsoft potentially “willing to step back in for a much lower price”. All of this raises several questions over whether or not such an acquisition is good for Digg and its users. Presumably a $200m buyout is fantastic for Digg’s shareholders, but will the Google factor help Digg scale new heights of Internet stardom, or dig it down into the depths of buyout hell? That’s the question. Please read on to page 2. |
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