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Fuzzy Logic Google still ginormously gargantuan for search in Australia
Fuzzy Logic Google still ginormously gargantuan for search in Australia | Google still ginormously gargantuan for search in Australia |
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| by Alex Zaharov-Reutt | |
| Thursday, 17 July 2008 | |
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Australian search results for Google.com and Google.com.au combined for a total of 87.81% in the four weeks leading to June 28, 2008, jumping from 78.55% in June 2007 – an 11.79% increase year-on-year! Meanwhile, MSN Search (Microsoft) achieved only a 6.72% share in the same June 2008 period, and Yahoo scraped in a 3.93%. Another 42 search engines could collectively only claim a 1.54% share. Both MSN and Yahoo actually lost market share from their June 2007 positions, as at the time MSN had a much higher 14.68% share and Yahoo 5.28%. The Australian results come from a sample size of 3 million Australians, and the MSN and Yahoo search results come from local and international versions of their search properties in Australia, as is the case with Google. In the US, Google’s share of the market in June 2008 reached 69.17%, with Yahoo at a much more respectable 19.62% and MSN lagging at only 5.46%. But compared with June 2007, only Google has grown from 63.98% to the 69.17% figure. Yahoo has dipped from what was a 21.33% share and MSN has dipped from last year’s 9.86% achievement. The US results come from a Hitwise sample of 10 million US users. Continued on page 2. |
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