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iPhone and Android to give customers freedom from carriers: analyst E-mail
by Stephen Withers   
Wednesday, 16 July 2008
Analysts are tipping Apple's iPhone and the Google-backed Android platform will revolutionise the mobile industry by year's end, giving users and developers much more freedom from carriers. Is the mobile carrier-centric era coming to an end?

Part of the problem is the way carriers think they 'own' their customers. This can be seen in the way customers are forced into accepting specific bundles (eg, you can only have this much data unless you buy that much voice), nonstandard and crippled firmware (eg, no using MP3 files as ringtones), and more generous access to some sites than others (eg, search engines associated with the carrier).

"The mobile operator-centric WAP-based ecosystem for applications has been challenged, unsuccessfully before," said In-Stat analyst Bill Hughes.

One example that comes to mind is the way particular telcos and banks got together to deliver banking services via WAP. The problem for customers was that they missed out unless their carrier and bank were in bed together. And telcos stood to lose, as it was easier to sign up with a different carrier than to change banks.

But the arrival of a full browser on the iPhone means owners can access any HTML-based Internet banking site.

"It has taken the innovative design of Apple Computers and the financial power of Google to push the juggernaut off its course and more into harmony with the wishes of mobile customers," said Hughes.

How do developers benefit? Please read on.



 
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