TAG | Telstra takes aim at Google with enhanced BigPond mobile search |
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| by Alex Zaharov-Reutt | |
| Monday, 14 July 2008 | |
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Page 3 of 3 While Telstra has clearly made it easier to find all of this information from its own sources, as well as the wider web, it still has to compete with Google itself. Featured Whitepaper
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This is Telstra’s challenge: ensuring it is better than, or at least as good as, Google. Telstra are making the right moves, but Google is still a mighty competitor. Google is not guaranteed success despite its already amazing track record, and while Telstra isn't as cashed up as Google, it does plenty of resources of its own. Still, in the search for a much greater share of the mobile search market, Telstra is clearly hoping it will find what it’s looking for. The accuracy of its own search products will determine whether Telstra and its users find the right results, or get lost on the way. |
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