iTWire - Telstra takes aim at Google with enhanced BigPond mobile search

Telstra takes aim at Google with enhanced BigPond mobile search

by Alex Zaharov-Reutt
Monday, 14 July 2008
Page 3 of 3 While Telstra has clearly made it easier to find all of this information from its own sources, as well as the wider web, it still has to compete with Google itself. Google might still be more than “just one click away”, but if it provides better information, users will seek it out instead. This is Telstra’s challenge: ensuring it is better than, or at least as good as, Google. Telstra are making the right moves, but Google is still a mighty competitor. Google is not guaranteed success despite its already amazing track record, and while Telstra isn't as cashed up as Google, it does plenty of resources of its own. Still, in the search for a much greater share of the mobile search market, Telstra is clearly hoping it will find what it’s looking for. The accuracy of its own search products will determine whether Telstra and its users find the right results, or get lost on the way. Please enable JavaScript in your browser to post your comment! Tags See All Tags Alex ZaharovReutt Bigpond Carriers Cellphones Google Internet Mobile Phones Mobile phone Mobile search Music Next G Ringtone Search Search engines Sensis Telstra Web Get stories like this delivered daily - FREE - subscribe now << First page < 1 2 3 Next page > Last page - Post your comment >>

< Next story in category		Previous story in the category >

Tags See All Tags