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There's no business like iPhone business - at all | There's no business like iPhone business - at all |
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| by David M Williams | |
| Thursday, 10 July 2008 | |
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Hoorah! It's iPhone-eve! The world will be watching as the clock draws towards midnight ... except one segment of phone buyers who have been totally excluded. In a mess of mixed messages the telcos seem to have hired the famous Seinfeld soup Nazi as their director of enterprise and government pricing. That’s right, "No iPhone for you" despite the claims it's a better business device than BlackBerry.
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We buy phones. We make phone calls, lots of them. We send loads of e-mails. We have a private multi-office data network. We have servers in co-location facilities. We are introducing VoIP on our desks. We run mobile phones, BlackBerrys, 3G modems and even a satellite phone for our really remote work.
As a technophile, I looked keenly at the iPhone. Ok, maybe I bought into the i-hype, but I want one. And both Apple and the telcos aimed their marketing at me. Given there is still no 3G/NextG BlackBerry – yet – we have staff who opt to carry two devices; their BlackBerry for mail and their NextG mobile phone for coverage in rural locations. This isn’t always their desired way of working. So, when Apple and the phone companies tell me the iPhone will support push e-mail, that it can handle ActiveSync and integrate with Microsoft Exchange, they’re talking to people like me. They want to get their corporate customers on board.
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