Technology news and Jobs arrow Information Technology News arrow Granny dumps picture postcards and picks up photo messaging
Granny dumps picture postcards and picks up photo messaging E-mail
by Davey Winder   
Wednesday, 09 July 2008
“Summer vacations provide the perfect context for photo messaging" says Mark Donovan, Senior VP at comScore Mobile Products, continuing "sharing a holiday moment with loved ones is undeniably compelling. The camera phone could replace the postcard as the preferred mode to say ‘wish you were here’ as even parents and grandparents are snapping and sending photos from their mobile devices.”

The question of age is also explored by the Benchmark Study which suggests that in both America and Europe the fastest rate of growth can be found in the over 45 years sector. Although American teenagers are also quickly taking to photo messaging, mimicking their European cousins a few years ago, it is the adoption of the technology by the older generation that suggests it has reached a tipping point as far as acceptance of photo messaging is concerned.

“Camera phones are in the hands of the majority of mobile phone users and are increasingly a part of the fabric of peoples’ lives, with 78 percent of Europeans and 66 percent of Americans owning a camera phone today,” said Donovan. “Photo messaging rates have risen steadily month over month with nearly a quarter of all American mobile phone users and about a third of Europeans sending or receiving photos in April.”

The actual breakdown for the three months ending in April 2008 as far as the United States was concerned sees growth of 73 percent for the 45 to 54 years group, 68 percent for 3 to 17 years and 67 percent as far as the over 55 years sector is concerned. The same period sees 36 percent growth in the over 55 years group, 17 percent for 45 to 54 years and 16 percent for 25 to 34 year olds.

Want to know how many mobile phone subscribers there are in the US and Europe, and what they use their mobiles for? Read the next page to find out...

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