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Information Technology News Granny dumps picture postcards and picks up photo messaging
Information Technology News Granny dumps picture postcards and picks up photo messaging | Granny dumps picture postcards and picks up photo messaging |
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| by Davey Winder | |
| Wednesday, 09 July 2008 | |
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M:Metrics (now part of comScore) is one of the few research firms to actually measure mobile media audiences using on-device metering, and as such can be an impressive temperature gauge as far as mobile trend spotting is concerned. Which is why the publication of the latest M:Metrics Benchmark Study has got my attention. Featured Whitepaper
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In Europe where photo messaging is a more mature technology having got off to a much earlier start, growth is only 16 percent. Indeed, in this market there are less pronounced summer peaks with a more consistent feel to usage rates across the year. M:Metrics report that, from 2006 to 2007, the photo messaging use in Europe during the month of July was average and in August only 7 percent higher than average. Oddly, in Europe it is December where the biggest spikes can be seen and geographically disparate families share Christmas holiday celebrations, often sending photos from their brand new phones. In the US there is also a December peak, but it is summer where the most interest remains for now. So where do grannies enter the photo messaging equation? Read on for the age related info... CONTINUED |
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