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Information Technology News More people listen to Podcasts on PCs than iPods
Information Technology News More people listen to Podcasts on PCs than iPods | More people listen to Podcasts on PCs than iPods |
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| by Davey Winder | |
| Thursday, 03 July 2008 | |
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RAJAR (Radio Joint Audience Research Ltd) has just released the findings of its second survey into the Podcast and radio listening online habits of the United Kingdom population. Conducted during April and May 2008 the survey gives a unique insight into the changing listening habits of the online community. Featured Whitepaper
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That is a 21 percent increase from 12 million to 14.5 million. In any given week 9.4 million people will listen to the radio online, either live broadcasts or by using a listen again service. That's up from 8.1 million people last November. Three quarters of the people using a listen again service said that it has absolutely no impact on the amount of live radio to which they also listen. Just under half claimed that it meant they now listen to radio broadcasts which they would not have been listening to otherwise. When it comes to Podcasting, the listening figures are also up. Some 6 million people have downloaded a Podcast compared to just 4.3 million six months ago, while 3.7 million people say they listen to a Podcast each and every week. This weekly listening figure jumping from 1.87 million last year. How long does the average Podcast user spend tuning in, and on what device do they listen to those Podcasts? The answers are on the next page... CONTINUED |
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