TAG | More people listen to Podcasts on PCs than iPods |
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| by Davey Winder | |
| Thursday, 03 July 2008 | |
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Page 2 of 2 The average Podcast user subscribes to 3.6 Podcasts
apparently, spending a little over an hour listening to them every
week. Comedy and music are the favourite genres, just as they were in
the last survey. And there are no surprises when it comes to the
software most used to download those Podcasts in the first place.
iTunes is used by almost three quarters of Podcast users.Perhaps the time is right for a name change then? Although Computercast, PCCast or Desktopcast do not have the same ring about them, while Lapcast conjurs up an altogether different type of entertainment. Whatever device listeners use, it is the evening when they press the play button and start to enjoy the experience. The evening peak sees 44 percent of users settling down to a Podcast blast. 83 percent of what is being listened to will be more than a week old in terms of broadcast content though. Interestingly, when it comes to Podcast advertising, some 53 percent of respondents said they would be interested in downloading Podcasts containing advertising as long as they were free. 31 percent would not mind paying for their Podcasts if that meant that they remained advert free zones.
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