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Information Technology News Vodafone turns to MySpace for mobile musical nirvana
Information Technology News Vodafone turns to MySpace for mobile musical nirvana | Vodafone turns to MySpace for mobile musical nirvana |
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| by Davey Winder | |
| Tuesday, 01 July 2008 | |
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It would appear that Vodafone has cut a deal with MySpace to provide a new European mobile music service. Available to music fans in Germany, Italy, Spain and the UK to start with, the Vodafone Music Reporter is being described as an "online global interactive platform." Cutting through the marketing jargon, I think what they mean is that it's a place where you share photos, videos and commentary on Vodafone Music Unlimited events. It is attempting to bring the feel of citizen journalism into the music world via your mobile phone. Indeed, wannabe music journos can showcase their talents during the launch phase and stand a chance of being featured in a special MTV show which will be broadcast both online and via mobile handsets. With the music festival season well and truly kicking off in Europe, the Vodafone and MySpace timing could not be better. There are tens of thousands of fans attending events such as Glastonbury. The vast majority of them armed with an attitude and a mobile phone. In fact, the power of the mobile phone as a music news reporting tool was demonstrated at Glastonbury during the Amy Winehouse gig. She appeared to throw a punch at a member of the audience, and it made the news headlines across the UK. The 'victim' managed to film the event on his mobile, and the footage was shown on television news last night. It appears to suggest, along with his own testimony, that the punch was a reaction to something being thrown from the crowd. The 'victim' does not intend to press charges. Imagine, however, if that footage had hit the Vodafone Music Reporter pages before the broadcast and tabloid media had started their own, to be expected, reporting. The story would have been no less sensational, but a whole lot less speculative. What do Lily Allen and the Arctic Monkeys have to do with all this? Find out on the next page... CONTINUED |
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