TAG | A heart starter for your mobile phone |
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| by Stuart Corner | |
| Monday, 30 June 2008 | |
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Ericsson claims that the global reach of IPX could enable the Red Cross to offer the download to two billion mobile users around the world. Colin Evans, the director of Multi-Ed Medical, said the company hoped to be able to use the IPX service "to ensure that we can cover as many individuals and organisations that wish to access the application across the global mobile phone market." A key feature of IPX is its ability to support micropayments using the existing financial relationship between operators and consumers. Users include broadcast media, newspapers, large corporations, and digital mobile content and application providers. It is used by more than 90 operators worldwide and content provider customers include Skype, Citibank, Sony Ericsson, Samsung and MTV. It was launched in Australia in 2005 and in New Zealand in late 2007. It is used in Australia to supply digital music by distributor, Swish AmpHead. IPX is offered as a non-branded, white label service that is never visible to the consumers. The animation can be downloaded by visiting www.redcross.org.au and follow the prompts, or texting 'CPR' to 19951515. It is in 3GPP H.263 format so runs on any phone able to display MMS. However it requires an image size of 176 x 144 pixels. Some phones with smaller screens are able to optimise it to display correctly. It costs $A3.00, plus data charges (it is about 3.5Mbytes).
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