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Information Technology News 1.3 million people search for 6.9 million Apple iPhones
Information Technology News 1.3 million people search for 6.9 million Apple iPhones | 1.3 million people search for 6.9 million Apple iPhones |
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| by Davey Winder | |
| Friday, 27 June 2008 | |
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Page 2 of 2 “This is a prime example of the importance of using
consumer behavioral data when designing and evaluating search marketing
campaigns,” added Mr. Lackner. “We’ve seen many times that different
search engines perform better for particular brands and products, and
in this case, Google appears to be the preferred choice for iPhone
searchers.”Google Sites, which host significant iPhone-related content on YouTube and Blogger sites, ranked second with 8.8 percent of iPhone-related click-thrus, nearly all of which also came from organic search results. NetShelter Technology Media, which owns several Apple and iPhone-specific content sites, ranked third with 8.4 percent. As far as paid for clicks are concerned, then the champion has to be US network carrier AT&T which managed to rack up 42 percent of all their hits coming from these sponsored links.
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