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Information Technology News Aussies hot to trot for iPhone info - new search data
Information Technology News Aussies hot to trot for iPhone info - new search data | Aussies hot to trot for iPhone info - new search data |
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| by Stephen Withers | |
| Thursday, 26 June 2008 | |
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An amazing 5000-plus variations on the search expression were seen during the four weeks leading up to 11 June, including 'iphone australia', '3g iphone', 'iphone review', 'vodafone iphone' and 'iphone optus'. No mention of 'iphone telstra', though... Many of the searches were apparently aimed at finding information about the iPhone's specifications, applications and games. Sites in Hitwise's news and media category were major beneficiaries of this search traffic, with over 11 percent of 'iphone' search traffic going their way. (And you can't say that iTWire has failed to respond to this interest.) But Hitwise predicts that as the iPhone 3G's July 11 launch date nears, the traffic will increasingly flow to telecommunications and electronics retail web sites. Apple announced the iPhone 3G at its Worldwide Developers Conference on June 10. Previously, only grey-market, unofficially unlocked iPhones were available in Australia. CONTINUED |
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