iTWire - Microsoft furthers advertising assault with Navic acquisition

Microsoft furthers advertising assault with Navic acquisition

by Stephen Withers
Thursday, 19 June 2008
Page 2 of 2 Estimates of the size of the global online advertising market vary, but it is thought to be in the region of $US45 billion. "Television media represents the largest percentage of advertisers and agencies' media budget today," said Brian McAndrews, senior vice president of the advertiser and publisher solutions group at Microsoft. "Together, Navic and Microsoft will deliver addressable television advertising solutions to help our partners better manage media spend by increasing advertiser reach and ROI, and maximizing publisher yield on television advertising." Navic Networks CEO Chet Kanojia said "Viewers across North America are engaging with relevant advertising and interacting with their TVs in ways never before possible. Joining forces with Microsoft will enable our common vision of addressable television advertising solutions to continue to flourish and better meet the needs of our industry partners." Terms of the acquisition were not announced. Please enable JavaScript in your browser to post your comment! Tags See All Tags Acquisitions Advertising Digital TV Google Microsoft Online advertsing Stephen Withers Television Yahoo! Get stories like this delivered daily - FREE - subscribe now << First page < 1 2 Next page > Last page - Post your comment >>

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