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Fuzzy Logic The Apple store “experience”
Fuzzy Logic The Apple store “experience” | The Apple store “experience” |
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| by Alex Zaharov-Reutt | |
| Thursday, 19 June 2008 | |
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Page 2 of 2 Just as in other official Apple stores, the free training is quite amazing. The Australian store will feature classes three times a day, every day of the week, something that should cater to almost anyone, although once the class is full, it’s full. Featured Whitepaper
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Also on offer is a $129 one-to-one “training program” that lets you get a one hour session every week of the year to learn how to become a digital media wizard with your Mac. If only other companies offered the same! I’ve seen these classes in action in Apple’s San Francisco store, and when I was there, they were jam-packed, as was the store itself, full of people playing with the computers on offer and interacting with the sales staff. So, Apple’s desire to “re-define” things isn’t just limited to the digital realm, or the design of its devices. Visiting an Apple store is an “experience”, one that Telstra has tried to copy with its T-Life stores, although what Apple offers is far more compelling than most telecommunications stores. Whether you’re an Apple fan or not, and especially if you’ve never been to one around the world, the Apple store has just become a must-visit destination in Sydney, practically a landmark all its own, if only to see how retailing should be done. It’s really something else, and you won’t forget it in a hurry, if ever. You might even be tempted to make a purchase! |
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