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Core Dump
Core Dump RSSStephen Withers turns his gaze on the world of Apple, with detours into other aspects of IT and communications as they catch his attention.
Technology news and Jobs arrow Our Blogs arrow Core Dump arrow Unlocked iPhone 3G: the plot deepens!
Unlocked iPhone 3G: the plot deepens! E-mail
by Stephen Withers   
Tuesday, 17 June 2008
It turns out that Linelink Data Communications is the registered business name of James Michael Robbins, a sole trader. Now don't get us wrong, there's nothing wrong with being a sole trader - to resort to a cliché, some of our best friends are sole traders.

And while a limited company can be used to protect an owner's assets from creditors, a sole trader has no such protection: practically everything he or she owns is on the line, or in this case, the - ahem - linelink .

According to an accountant we consulted, the main reason for operating as a sole trader rather than as a company is because the compliance costs exceed the benefits, and that's likely to be the case if the annual profit (including any salaries paid to the owners) is modest - say under $100,000.

In the absence of information from Linelink or Apple, we did some more digging.

There's no street address shown on Linelink's web site, only a PO box. Consumer Affairs Victoria, part of the state's Department of Justice, says consumers shopping on the Internet should "Make sure the vendor provides a street address, business registration details... and contact details."

Victorian state law requires newspaper advertisers to provide a street address, but this reassurance doesn't seem to apply to e-commerce - maybe the Fair Trading Act needs an update?

What does the federal government have to say? The answer is on page 3.



 
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