Will wonders never cease? Foxtel to finally go HD on June 22!

by Alex Zaharov-Reutt

Tuesday, 17 June 2008

Page 2 of 3 Foxtel “executive director” of content, product development and delivery, Patrick Delany also took the opportunity for some lyrical waxing when he said that: “FOXTEL HD+ is a quality product supported by an exceptional body of content partners who are providing our subscribers with world-class HD programming.” “The initial offering of FOXTEL HD+ programming includes sport, documentaries and entertainment – a channel line-up which will expand as time progresses reinforcing the FOXTEL proposition of consumer choice. FOXTEL will further grow this initial offering to include packages for full HD+ coverage of the 2010 Commonwealth Games, 2010 Vancouver Winter Olympics and the 2012 London Summer Olympics. “The wide selection of FOXTEL HD+ content is accessed via the reliable functionality and intuitive interface of FOXTEL’s iQ2 set-top-unit. The iQ2 combined with FOXTEL’s great Electronic Program Guide makes time shifting TV to suit the viewer very simple. FOXTEL iQ2 is the ultimate product for personalised entertainment. “Recording two shows at once, pausing live TV and Series Link are just some of the great features available through the iQ. The iQ2 has all these features plus a 320GB disk drive, the ability to record two shows and watch a third show live, a broadband connection to make it “future proof”, and the capability to show crystal clear, amazingly detailed, High Definition pictures. “Once subscribed to FOXTEL HD+, FOXTEL provides a lifetime warranty on the iQ2, as well as ongoing service and support for subscribers through FOXTEL’s Customer Call Centre.” Foxtel is coupling its launch with a new marketing campaign called “Wonders will never cease” on TV, radio, print and online. In typical marketing style, Foxtel are calling it “a comprehensive and emotive” campaign. Of course, you’ll never see them follow the “Wonders will never cease” campaign with one saying “ongoing bills will never cease either”, because, well, companies don’t do that, do they? Anyway, jokes aside, Foxtel are taking the opportunity to promote Foxtel HD as the “next great milestone in Australian television history”. This clearly ignores the fact that free-to-air channels have already been broadcasting in high definition for some time now, which really means that Foxtel is late to the party. Foxte’s ad campaign, or “creative concept” as they put it, explores how television has been an exciting and ever-evolving integral part of Australian lives throughout the past 50 years.” Will anyone care? Please read on to page 3. << First page <   1 2 3 Next page > Last page - Post your comment >>

 

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