
Cornered! is a blog devoted, most of the time anyway, to telecommunications: local and global issues, technology, people and trends from the perspective of someone who's been reporting, analysing and commenting on the industry since the dark ages (BC - before competition). Sometimes serious, sometimes flippant, sometimes frivolous. Controversial, analytical, informative, amusing, but never boring; a vehicle for examinations of important issues and observations on my encounters and experiences in an industry where polarised views and hyperbole are the norm.
Blog
Technology news and Jobs
Cornered!
For BigPond read Big Brother (Orwell's not Endemol's)
Cornered!
For BigPond read Big Brother (Orwell's not Endemol's) | For BigPond read Big Brother (Orwell's not Endemol's) |
|
| by Stuart Corner | |
| Monday, 16 June 2008 | |
|
Page 2 of 3 BigPond also claims to run Australia's largest online gaming community. "We have more than 1,000 games. We operate a shop where users can buy, rent and download games. And we publish GameArena, a site that rates and reviews games," according to Milne.So, Telstra has a powerful position in delivering to every one of the three screens - PC, mobile, television - and there is now considerable convergence between these separate information and entertainment channels. As Milne put it: "Telstra commands perhaps half of the online and mobile market...[and] the distinction between PC and television audiences is disappearing...PCs are shifting from home offices into public places like kitchens and family rooms...Technology now allows users to transmit PC content direct to their TV, suddenly it no longer makes sense to treat TV audiences much differently from PC audiences." Now, he said, "Telstra is integrating content, platforms and devices so that any content will be accessible on any platform and over any device – so the consumer has a single sign-on, uses consistent interfaces, receives a single bill and can be serviced with a single call." Telstra, Milne said had interviewed 900,000 Australians and segmented the population on the basis of their preferences. "That means we can anticipate our customers' needs. It means we can differentiate our products, services and prices for market segments." He then gave just one example of what this might mean. "Imagine you are walking down the main street of Sydney...[watching] football match highlights or programming your Foxtel personal video recorder. Because you've given us permission, Telstra knows you have recently been using BigPond broadband to search for cars on Sensis' online classifieds. CONTINUED |
| < Next story in category | Previous story in the category > |
|---|







