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Fuzzy Logic 1.31m iPhones predicted to ship in Australia over 5 years
Fuzzy Logic 1.31m iPhones predicted to ship in Australia over 5 years | 1.31m iPhones predicted to ship in Australia over 5 years |
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| by Alex Zaharov-Reutt | |
| Thursday, 12 June 2008 | |
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More advanced smartphones will add a web browser, email, FM radio, the ability to run third party programs, video recording, video calling and more, while even smarter smartphones are adding things like GPS, and obviously IDC is talking about “smartphones” when it talks about converged devices, even though, as I said, all phones are converged devices today. That’s unless you’re talking about the Hop On ‘anti iPhone’ HOP1800 released in the US which is just a phone and nothing else - but obviously IDC aren’t talking about that. So, while IDC are making big predictions for the future, what actually happened in Q1 2008? Well, in that Q1 ’08 timeframe, 2.02m mobile devices where shipping to Australia, and of that 2m figure, 0.57m of those were converged devices. Hey, I’ll bet there were a few imported iPhones in that batch too, pre the just announced iPhone 3G replacement. But now that the iPhone 3G is nearly here, IDC’s predicting that Australians will snap up 1.31m of them over the next five years, which is surely music to Apple Australia’s ears – and the ears of those at Apple HQ over in Cupertino. Mark Novosel, Market Analyst, Telecommunications at IDC, gave some reasons why he thought his IDC prediction would come true, and he started with GPS saying that: “Australia's fascination with GPS show no signs of slowing. Consequently, Apple's new 3G iPhone has reacted to demand and will satisfy eagerly awaiting consumers”. GPS on your phone certainly does rock – I’ve been testing out the Nokia N82, what with it’s cool 5 megapixel Carl Zeiss lens camera, real Xenon flash and candy-bar design. It has a built-in GPS, and it locked onto satellites even faster than my N95, which surprised and delighted me. I’ll need to try it again over the next few days to see if that speed really is there, but wow. Having GPS on one’s phone is very cool and is fast becoming a must-have feature that your next phone will probably have, and if not, then almost certainly the one after that. So, what else did IDC’s Novosel have to say in Novoselling the bona-fides of his report to us all? And what about Nokia, which sells more Nokia phones in a week that Apple has sold of its iPhones since mid 2007? Please read on to page 2. |
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