Ericsson wants to be telcos' 'Televisionary'

by Stuart Corner

Tuesday, 03 June 2008

Page 1 of 3 ! The 'holy grail' of service providers as broadcasting and fixed and mobile communications converge is the 'three screens' model: the ability to deliver, and receive, integrated video content via PCs, TVs and mobile devices, and Ericsson is making a big push to be the preferred supplier to deliver on this vision. Ericsson sees five key aspects to the vision: personalisation; interactivity; multiple modes of communication allowing users to choose services such as voice, SMS, MMS, or instant messaging; high-definition picture quality; and user-generated content. It has put together a global 'Televisionary Roadshow ' complete with snazzy videos, slide shows and lots of hard-copy collateral to tout its credentials. The show was launched in February and rolled into Sydney this week with Ericsson promising to "showcase new technologies and services designed for the emerging television and video market..[and] share [our] vision for a future of personalised, interactive communication services available across all three screens: TV, PC and mobile." The vision, however, is shared by most of the leading vendors, and their service provider customers. So the roadshow was a useful window on the way the world is moving. Ericsson claims that the market opportunity for consumer multimedia services is vast and that video/TV will be the largest segment in the global multimedia business by 2011 driven by changing consumer behaviour, digitisation of content, and broadband penetration. Video and TV will also be the primary driver of transformation in carrier networks because of the high demands it places on networks to delivery a high quality service. In particular, Ericsson says the demand for as personalised TV experience – watching television, anywhere, anytime, on any device – will represent "a strategic shift for the industry and a key business growth area for telecom network operators over the coming decade." And it will, of course place huge demands on the networks used to deliver this personalised experience. Research commissioned by Ericsson from IDC forecasts that the global market for consumer digital multimedia presents a massive revenue opportunity for service providers, growing from $US27 billion in 2006 to $US149 billion in 2011. The global TV/video market is forecast to grow from $US3 billion in 2006 to $US35 billion in 2011. In Australia, the consumer multimedia market will grow from $US154 million in 2006 to $US975 million in 2011, according to IDC. CONTINUED << First page <   1 2 3 Next page > Last page - Post your comment >>

 

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