Technology news and Jobs 
Fuzzy Logic Banner unfurled at Sydney Apple store site but it’s not yet open
Fuzzy Logic Banner unfurled at Sydney Apple store site but it’s not yet open | Banner unfurled at Sydney Apple store site but it’s not yet open |
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| by Alex Zaharov-Reutt | |
| Monday, 26 May 2008 | |
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Having had the chance to visit Apple stores in the US, the retail experience Apple provides is truly unique, blowing away the traditional retailer that thinks box stacking is the way to win the hearts and minds of consumers. With no traditional cash registers in sight, wide open spaces, huge glass shopfront windows, plenty of stock switched on and ready for consumers to play with, helpful and knowledgeable staff, tons of accessories, upstairs free training courses and plenty of Apple’s famous ‘white’ colour, you haven’t experienced the power of modern retailing until you’ve seen the way Apple does it. With three levels of retail space, to play with, there’s room to move, room to conduct different training sessions on many of Apple’s products and services, from OS X to iLife to Final Cut Pro, while the famed ‘Genius Bar’ will also finally make its first Australian appearance. Apple’s Australian representative advises that “this is the first public statement Apple [Australia] has made around the store” and that ‘no dates have been announced with regards to the opening of the store at this time.” Naturally, rumour mongers such as myself believe the store will open on or near June 9 (which is June 10 in Australia) when Steve Jobs strides upon the stage at the Moscone Center in San Francisco to welcome thousands of delegates to Apple’s WorldWide Developer Conference (WWDC). What’s expected to be on offer at the WWDC and why is this a likely time for the Apple store to open? Please read on to page 2. |
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