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Technology news and Jobs 
Fuzzy Logic Google opens search algorithm kimono secrets - just a little
Fuzzy Logic Google opens search algorithm kimono secrets - just a little | Google opens search algorithm kimono secrets - just a little |
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| by Alex Zaharov-Reutt | |
| Sunday, 25 May 2008 | |
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Page 3 of 3 International search has also been a huge focus for Google over the past couple of years, with all languages targeted, not just the “major ones”. Azerbaijani has seen major improvements, a language spoken by 8 million people, while spell checking has been added to “Estonian, Catalan, Serbian, Serbo-Croatian, Ukranian, Bosnian, Latvian, Filipino Tagalog, Slovenian and Farsi” – with plenty of feedback solicited from users and multi-lingual volunteers. Web spam and other web/search abuses are also being focused on, from “hidden text to off-topic pages stuffed with gibberish keywords, plus many other schemes that people use in an attempt to rank higher in our search results” – on an international basis. Manber finishes by saying that: “One of the key things about search is that users' expectations grow rapidly. Tomorrow's queries will be much harder than today's queries.” An interesting observation: “Just as Moore's law governs the doubling of computing speed every 18 months, there is a hidden unwritten law that doubles the complexity of our most difficult queries in a short time. This is impossible to measure precisely, but we all feel it.” Manber promises that Google knows they “cannot rest on our laurels, we have to work hard to meet the challenge. As I mentioned earlier, we will continue providing you with updates on search quality in the coming months, so stay tuned.” So, Google’s sneak peek into their operations shows their never ending quest to produce and provide ever smoother, nicer looking and ever more useful products for us all. Manber made no mention of the much rumoured Google Backup tool, but it’s certainly been interesting to read about the inner workings of Google, something that has been quite mysterious to most of us whose main interactions with Google revolve around the search engine, email, news and images – amongst their many other products and services. And it’s amazing to think that what pays for all of this is... advertising! Thank goodness for the free market, companies, business and capitalism. Without it, the world’s most widely used Internet products and services to level the information playing field couldn’t exist – and what Government would fund it or could ever afford to?
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