Technology news and Jobs arrow Fuzzy Logic arrow 3 doesn’t ditch dongle, just releases new one
3 doesn’t ditch dongle, just releases new one E-mail
by Alex Zaharov-Reutt   
Sunday, 25 May 2008
The 3 Mobile Broadband Internet Key itself costs $10 per month over 24 months for customers signing up to the $15 per month plan giving 1GB of monthly download.

However, customers signing up to the $29 per month 3GB plan or the $49 per month 6GB plan will only pay $5 per month for the USB key over that 24 month period.

The press release seems to indicate that if you’re existing 3 Mobile customer, you can pay only $5 per month for the key if you want any of the plans, which must include the 1GB plan – but do double check with them first on that if you are an existing customer and only want 1GB of download per month.

Coming in black or white, Noel Hamill, 3’s Director Sales, Marketing and Product, is excited, as any marketing manager always is when new products are launched.

Hamill, likely no relation to Mark of Star Wars fame, said: “Business take up of mobile broadband is growing rapidly because small business owners and executives want to get online on the move, without an expensive plan and with a device that’s really easy to use and looks good.  Style is getting to be an important factor, just like it is with a mobile phone.”

Well, style is important, sure, but let’s face it: it doesn’t really make that much difference when we’re talking about mobile broadband Internet access. Of greater importance that how stylish the damn key looks is the cost of monthly access, and this is where 3 Mobile does have an advantage.

Sadly, that advantage is lost on those who travel to rural or regional areas where the cost to roam onto Telstra’s 2.5G GPRS/EDGE network is $1.65 per megabyte.

Given that Optus and Vodafone don’t force users to pay extra fees when roaming onto 2G networks, and indeed are building out 3.5G HSDPA networks across Australia, if you’re a heavier user than 1GB per month or regularly travel, 3’s mobile broadband deals may not be for you.

Also, with Vodafone’s 5GB for $39 offer over 24 months, which is good value, gives you the USB modem free – no $10 or $5 per month charges over 24 months to worry about.

But if you are primarily a city based user, 3’s pricing certainly is competitive and has helped bring prices down across the industry, something which 3 must be acknowledged for snowballing into effect.

Will Optus and Vodafone users need to buy a new 3.5G HSDPA key when Optus and Vodafone’s rollout to a 900Mhz 3.5G HSDPA network in rural and regional areas is complete? Please read on to page 3.



 
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