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Seeking Nerdvana Has the Aussie iPhone missed the boat?
Seeking Nerdvana Has the Aussie iPhone missed the boat? | Has the Aussie iPhone missed the boat? |
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| by Adam Turner | |
| Saturday, 24 May 2008 | |
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Page 2 of 2 Now let's do some
simple maths. Australia has roughly 20 million people and
roughly 20 million active mobile phone services. Yes, I know this
sounds crazy but it's true - I attribute it to corporate mobile phones
and mobile data devices that are allocated mobile phone numbers.
Anyway, Apple is aiming for a modest 1 per cent of the mobile phone
market, which translates to roughly 200,000 sales in Australia (less
once you allow for the corporate phones and mobile data devices in the
20 million figure). If the estimate of 60,000 bootleg iPhones in
Australia is on the money, then well over a third of Australia's
potential iPhone sales have already been snapped up.Every iPhone sale puts money in Apple's pocket, so maybe Cupertino doesn't care where you source your iPhone from. If you're an Apple reseller on the other hand, it's a very different story - but they're used to getting the short end of the stick from Apple by now. Will the iPhone be a hit in Australia and other new markets? Without doubt. Will the sea of bootleg iPhones put a dint in sales? Absolutely. The size of that dint will determine whether or not Apple rejigs its global release schedule in future.{moscomment}
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