Spb mobile shell puts Windows Mobile interface to shame

by Alex Zaharov-Reutt

Friday, 23 May 2008

Page 2 of 3 If only Microsoft was doing this in the software itself! I mean, it’s certainly wonderful that the ‘open’ nature of Microsoft’s platforms means that anyone can write software for consumers, phone manufacturers and operators to do what Microsoft won’t or can’t. But this kind of user interface and content delivery mechanism is something Microsoft should have nailed long ago, rather than giving us an interface that really hasn’t massively changed all that much since Windows CE 1.0, which I remember using on the Philips Nino and Casio Cassiopeia handheld Pocket PCs of the day. So, what does Spb’s CEO have to say about his new software, and the opportunities it presents to consumers, phone manufacturers and operators? Sebastian-J Schmidt, Spb Software’s CEO, was quick to explain why Spb had come all the way to Australia to showcase his company’s solutions at the local CeBIT expo. Schmidt said that: "The demand for mobile services is strong throughout the world. In Australia, we're now actively seeking partnerships with innovative mobile carriers, and believe that Spb Online Shell will resonate well here, since Australia is an early adopter of 3G and streaming content for mobile devices." Vassili Philippov, Spb Software’s COO also alluded to the extreme data usage generation of iPhone users, an example of just how much people are willing to use the Internet on the go with a device that makes such usage insanely simple and actually affordable. Philippov said that: "Not all services are created equal and success is not just about functionality. It ultimately is about the end user experience. We have seen a few million iPhones generate more web traffic than all the other web-enabled smartphones put together, so Spb understands that in any delivery, the 'how' is just as important as the 'what'.” Spb clearly thinks its opportunities are immense, as it plans to set up a “separate business entity” just to look after the online mobile services division so it can “adequately service its partners”, and while that doesn’t seem terribly necessary to me, hey, I’m just a journalist that isn’t privy to Spb’s internal structure and real reasons for a whole new company. So who does Spb already work with? Are they new on the scene or already well established under the radar? Please read on. << First page <   1 2 3 Next page > Last page - Post your comment >>

 

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