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VIRTUALISATION Consumers clamour for more choice in mobile services
VIRTUALISATION Consumers clamour for more choice in mobile services | Consumers clamour for more choice in mobile services |
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| by Stephen Withers | |
| Thursday, 22 May 2008 | |
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Absolutely! My choice of search engine, IM service and so on is completely separate from my choice of ISP. Why should opting for a certain mobile carrier make it any harder or easier to use Whereis rather than Google Maps, Live Search rather than Yahoo!, or the Commonwealth Bank rather than Westpac? Or if I want to watch a few minutes of sport while I'm waiting for the train, why should it matter which carrier I'm using? "Clearly the same market forces which empowered consumers to choose personal computers that were open and enabled them to customize their applications are at play in the mobile web marketplace," said Sungyoul Lee, IBM's global consulting leader for the electronics industry. "Our survey found 60 percent of consumers do not have a specific brand preference when using mobile Internet services. With consumers clamoring for choice, the marketplace will need to innovate around open platforms and models to build loyalty." The walled garden didn't work with WAP, so why would it work with the mobile web? CONTINUED |
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