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 Stephen Withers turns his gaze on the world of Apple, with
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Technology news and Jobs 
Our Blogs Core Dump Apple takes lion's share of retail upmarket PC sales
Our Blogs Core Dump Apple takes lion's share of retail upmarket PC sales | Apple takes lion's share of retail upmarket PC sales |
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| by Stephen Withers | |
| Tuesday, 20 May 2008 | |
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Some commentators will tell you that Apple's overall market share growth is due to the popularity of the MacBook family, and Apple's own most recent figures show a bigger growth in notebook sales (61 percent year-on-year) than for desktops (37 percent). But that's growth. NPD's figures show Apple took 70 percent of this market for desktop models, compared with 64 percent for notebooks. With Apple's latest 10-Q filing showing "net sales per Macintosh unit sold" of $US1526, it's hardly surprising that the company did better in the over $US1000 segment, especially as its only model priced below that threshold is the Mac mini - hardly a mainstream selection. Would Apple sell more computers if it sold them more cheaply? If it could sell the same products at lower prices, you'd be amazed if its market share didn't improve. But would it make more money by doing so? CONTINUED |
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