TAG | Has AMD got “GAME!”? Or just a new sticker/badge? |
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| by Alex Zaharov-Reutt | |
| Monday, 19 May 2008 | |
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Seriously, even though we’re talking about playful games, AMD says its new GAME! initiative is designed around delivering both “a simplified and enhanced PG Gaming Experience” and enabling “console-like simplicity for mainstream PCs”. What it also means is some serious marketing speak, which on the surface all seems to make sense. Ultimately it will depend on what the consumer thinks about it, and whether a badge will persuade them, their parents or other family members to buy an AMD powered system over an Intel powered one. It also makes me wonder if Intel will follow suit, although AMD for once has struck first. Here’s what AMD has to say about it all: AMD discloses that there are 263 million mainstream PC gamers worldwide, which AMD wants to target through “exhilarating HD gaming experiences with full PC functionality”. AMD says that “you don’t have to build your own system from scratch to get the raw multi-core performance and HD graphics capabilities needed to play the latest and greatest games they way they were intended—all out.” AMD promises that GAME! labelled systems are reliable, with AMD having “tested the games, hardware, and components to make sure you get an amazing playing experience, right out of the box”, and saying that “best of all, you don’t have to know every detail about your PC to get started.” This will appeal to anyone that isn’t a hard core gamer, as hard core gamer types have already played games – and built custom gaming rigs – for years, and know what performance is all about. So, what else is AMD promising that GAME! will deliver? Please read on to page 2. |
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