Technology news and Jobs 
Fuzzy Logic Yellow Pages fights Google with mobile search, gives iPhone app update
Fuzzy Logic Yellow Pages fights Google with mobile search, gives iPhone app update | Yellow Pages fights Google with mobile search, gives iPhone app update |
|
|
| by Alex Zaharov-Reutt | |
| Friday, 16 May 2008 | |
|
Page 2 of 3 Amanda Brook, General Manager of Mobiles, said integrating services on the Yellow network, “across print, online, voice and mobile was about giving people more convenient ways of searching for businesses, anywhere and anytime.” Continuing her explanation, Brooks said that: “We have seen strong growth in use of content on mobiles in terms of mobile web page impressions and views, following Telstra’s announcement in December 2007 to provide an extensive range of free-to-browse content (including Yellow, Whereis, CitySearch and Trading Post) for its Next G and 3G customers on the BigPond mobile portal.” Brook also noted that one of the aspects which had contributed to the greater levels of mobile search by Telstra mobile customers was the removal of browsing data charge fees when users were simply looking up information on their data-enabled mobile phones, as opposed to actually buying content in music and video format, which still costs money. Brook said that: “By removing the uncertainty of cost, Telstra is driving interest, excitement and confidence in people using their mobile to browse and find information on the mobile web”. However the following results aren’t exclusively from Telstra mobile phones but from any mobile telephony device with a web browser or the Yellow mobile search application. According to Sensis, the top 10 “Yellow” mobile search queries for April 2008 are as follows: restaurants, motels, take away food, hotels, doctors, taxi, adult entertainment/shops/escort services, pizzas, hairdressers and florists. It’s interesting to see that adult entertainment services makes it into the top 10, above pizzas at that, but then “sex” was the top search on many search engines for some time, and undoubtedly is still in the top 10 across search engines worldwide. Another feature that Sensis notes that mobile customers have been using is the “locate me” function, allowing people to find easily businesses near them when out and about. This function is done through proximity to mobile phone towers as opposed to GPS readings, although GPS location functionality would surely be under development if it isn’t already available. Please read onto page 3 for more details, and Sensis’ latest iPhone statement. |
| < Next story in category | Previous story in the category > |
|---|
