TAG | Creative IT people needed |
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| by Lia Timson | |
| Thursday, 15 May 2008 | |
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Page 2 of 2 Ball says while “agencies have gone crazy” trying to beef up their Web 2.0 skills to cope with the growth in demand, they are still excluding people from the IT industry as perspective employees “to their detriment”.
Ball says he often tells clients to “get over it” and consider IT people for the job. “Some clients have listened and have employed people who had been in a corporate technical environment before. They have added enormously to their business,” he says.
A high profile example of cross-skilling albeit in a senior role is Ed Butler, formerly an advisor to advertising agency Leo Burnett and a technology and business consultant with Bearing Point and Andersen Business Consulting. “Ed’s mix of technology and people skills along with his previous digital experience and his understanding of advertising gives him the perfect mix of skills to bring to ninemsn,” said Nick Spooner, ninemsn chief operating officer at the time of Butler’s appointment.
Ball says IT candidates can help agencies see their worth by “joining the dots” for them. This includes showing agencies and media publishers how their skills can be used in the online advertising environment and that innovation and creativity are not the exclusive territory of ad types.
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