MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence software, today announced that Country Road Australia has expanded its use of MicroStrategy’s Business Intelligence Platform™ as its BI tool for all reporting within the business.  Country Road designs and retails quality lifestyle products including womenswear, menswear, accessories, childrenswear and homeware.  Renowned for its commitment to style, quality and design, its fashion ranges are a celebration of all that's vibrant and exciting about modern Australian living.

As its primary reporting tool Country Road are using a range of MicroStrategy applications across the business including Sales and Profitability Analysis, Store Operations Analysis, Merchandise Management, Inventory Management, Supplier Performance Management and Market Basket Analysis. “Before MicroStrategy, much of this reporting was done using Excel.” said David von Blanckensee, IT Manager – Business Information Systems at Country Road.

There are 200 users in total across all areas of the business. Executives and Store Managers will receive automated reports on sales and products on a daily basis. Merchandise Managers and Supply Chain analysts receive automated reporting with the added benefit of drill down and ad hoc analysis capabilities.

“Our goal is to leverage MicroStrategy’s ease of use, its reliability and ability to provide consistent sets of data across the company. The net result will be that the insight derived from the data will allow us to spend more time on the business planning” said Mr von Blanckensee.

“We chose to significantly expand our use of MicroStrategy because it provides an integrated platform for all our BI needs and scalability to handle the large amounts of data we collect from various sources across the business” explained Mr von Blanckensee.

“MicroStrategy is a natural fit for Country Road as its scalable platform enables retailers/manufacturers like Country Road to analyse vast amounts of data for vital intelligence into business areas such as sales trends, inventory management, store operations, and customer loyalty” said MicroStrategy’s President Asia Pacific, Terence Chan. “Our platform delivers comprehensive reports and analyses that can serve as critical tools for companies committed to improving operational efficiencies and enhancing business performance. We are proud to count Country Road as a MicroStrategy customer.”

About Country Road Australia
Country Road is an Australian based company that owns and operates retail stores in Australia and New Zealand.

It also operates concession outlets in major department stores chains in Australia and South Africa.

For more information about Country Road, visit www.countryroad.com.au

About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organisations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (Nasdaq: MSTR) is available at www.microstrategy.com

MicroStrategy and MicroStrategy Business Intelligence Platform are trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.