TAG | Can Neil Young help Sun and Sony reinvent music media? |
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| by Stan Beer | |
| Sunday, 11 May 2008 | |
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Page 1 of 2 Young's music no doubt still sells steadily but sales of his classics are still a key source of revenue. Thus, it comes as no surprise then that the first newly packaged installment covers the era 1963 until 1972 - from the days of his first bands Buffalo Springfield and Crazy Horse until when he hit his peak with albums like "After The Goldrush" and "Harvest". Neil Young's appearance on stage promoting the re-packaging of his previously recorded material using technologies such as Java and Blu-ray is an attempt to convince fans that there is more to music than just the sound that emanates from speakers or headphones. In Young's case, it involves using the latest technology in the provision of high resolution audio packaged together with videos, interactive menus, previously unreleased songs from the era, handwritten manuscripts, hopefully a few interviews and so on. In addition, fans can download more content like songs, photos and tour information directly to the Blu-ray discs as the content becomes available. Despite the advances of new media techology to date, however, for music fans it has always been the audio that they have been most prepared to pay for. Audio media itself has advanced - vinyl records and cassette tapes are things of the past, while CD sales are taking a nosedive in the wake of music downloads. However, convincing music fans that they can get a richer experience if they buy integrated video and music has not really been successful, even in the era of the video iPod. |
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