TAG | Hyundai-Kia signs up for Microsoft Auto |
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| by Stephen Withers | |
| Wednesday, 07 May 2008 | |
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"We are pleased to partner with Microsoft to deliver high-performance infotainment solutions to our customers," said Hyun Soon Lee, president and chief technology officer of Hyundai-Kia. "The advanced capabilities, flexibility and low price point make the Microsoft Auto software platform an attractive solution for us." The company's first Microsoft Auto product will provide voice-controlled connectivity between mobile devices, and is scheduled for a 2010 debut in North America. It will subsequently be used in Asia and Europe, and an extension into navigation and multimedia has also been foreshadowed. "These new systems will redefine consumer experiences in the car," said Martin Thall, general manager of Microsoft’s automotive business unit. Microsoft Auto is already being used by Ford in North America and Fiat in Europe.
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