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New from Microsoft: geotagging for the masses PDF E-mail
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by Stuart Corner   
Friday, 02 May 2008
Adding location information to your digital photographs, a process known as geotagging, is a great way to make them more memorable and valuable and Microsoft claims to have simplified this process so that it is no longer available only to those with technical expertise.

Microsoft has launched Microsoft Pro Photo Tools, available as a free download from http://www.microsoft.com/prophoto. These work with Expression Media 2, a new version of its digital asset management software which is part of the Expression family of products for creative professionals. The Pro Photo Tools and Expression Media 2 are designed to work together to help photographers better manage their digital image collections with new digital asset management functionality including geotagging.

Expression Media 2 has an open architecture, supports multiple file formats including RAW, and can be used either on Windows or Macintosh operating systems. According to Microsoft Expression Media 2 "gives photographers more control over images and greater flexibility. It also allows quick export of photos into multiple formats to produce slide shows, video, and interactive Microsoft Silverlight-powered web galleries."

Expression Media 2 will be available for purchase in mid-May. Meanwhile, a trial version is available here. http://www.microsoft.com/expression/products/overview.aspx?key=media

In support of its move, Microsoft quotes: Ron Glaz, analyst at IDC, saying: "Geotagging is a hot new area in digital photography, and like other popular digital photo features, I expect photographers will be asking themselves how they ever lived without it. Until now geotagging has been hard to do, requiring special expertise and tools. The time has come for an application that even the weekend photographer can use. Microsoft's initiative of leading the way and making geotagging accessible to pros and enthusiasts alike is a step in the right direction."

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