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by Alex Zaharov-Reutt   
Wednesday, 30 April 2008
IceTV, an electronic TV guide for Australians using Windows Media Center, EyeTV on the Mac and selected PVRs, launches Australia’s first TV show recommendation service for users.

If you use the IceTV EPG (electronic program guide) on your Windows XP or Vista Media Center, or your Mac with EyeTV, you’re about to discover a brand new feature: “intelligent” recommendations for TV shows based on existing favourites, series recordings, and similar recording decisions by other IceTV users.

Matt Kossatz, IceTV’s General Manager said: “The system is so simple. You can either ignore the suggested TV show or conveniently set your device at home to go ahead and record it. It’s a case of – WE recommend & then let YOU decide….it is a fantastic and easy way for you to discover shows that you may not have known about.”

Predictably called “IceTV Recommendations”, the service has come to fruition thanks to a Perth-based company called “Recommendation Ventures Pty Ltd”.

Richard Giles, CEO of Recommendation Ventures said: “This partnership is personally very exciting. I’m a huge fan of IceTV watching time-shifted television, and when we first designed the recommendation engine it was television shows that I most wanted to see being recommended. It’s fantastic receiving TV recommendations that match my tastes, it’s like my own personalised television guide that adapts to what I love.”

Although IceTV is also available on a range of stand-alone PVRs (personal video recorders), and not just compatible PCs and Macs, selected PVR brands are “expected to announce support for the customers in the coming weeks”.

The “intuitive recommendations” and “truly personalised suggestions” are based on the individual user’s tastes, with IceTV claiming it is providing “a feature that is not yet available with other similar services in the market”.

IceTV promises it will give its users “even greater TV viewing experience” – although I’d be inclined to slightly cynically say that it would give people a way to find something worth watching in a sea of “nothing worth watching”, which is surely the classic refrain people often make about TV, whether it’s free-to-air or subscription TV.

Please read onto page 2.



 
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