TAG | Samsung makes predictable prediction: Blu-ray ftw! |
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| by Alex Zaharov-Reutt | |
| Monday, 28 April 2008 | |
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Page 2 of 2 Part of what will help push Blu-ray sales up is some serious marketing. Consumers need to know why they need to spend BIG on new Blu-ray players and expensive Blu-ray movies – when they already own DVD players, DVD movies and can cheaply buy upscaling DVD players. Blu-ray player prices have to come down before there’s a huge jump in sales, and unless the Blu-ray manufacturers are willing to make less money, there’s no huge incentive to upgrade, or at least, not right away. Consumers still have the Blu-ray and HD DVD war fresh in their memories, and saw how HD DVD player prices plummeted before HD DVD was killed off by Toshiba. Blu-ray will only get cheaper as time goes on, Blu-ray players with more advanced features will continue appearing, and disc prices will get cheaper too. But we’re not there yet. Not by a long shot. Samsung must also fight against the Sony PS3, still the best value Blu-ray player on the market. And the world is yet to see whether Microsoft will release a cheap Blu-ray add-on for the Xbox 360. Although Microsoft denies it, companies deny things all the time, and then go right ahead and do what they’ve denied. So, there can be no doubt that Blu-ray sales are on the up. But they might not happen as fast as Samsung, Sony, Pioneer, Panasonic, LG and Hollywood studios would like - as the high def download revolution continues gather steam.
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